Most likely everyone's grandparents will still just buy the box with the cover they recognize and put it under a tree once this blows over." In the run-up to Black Friday, Cyber Monday, and December holiday sales, they're enforcing damage control to avoid Star Wars Battlefront II becoming 'that game'. "For outsiders it is probably remarkable that EA has conceded in this case. (I mean really: if I'm buying anything Star Wars-related you better give me Darth Vader out of the box.) But overall consumers seem perfectly happy with loot boxes and microtransactions (see Hearthstone, FIFA, GTA 5, Destiny 2, etc.). Certainly, EA could have done a better job with its monetization strategy. ![]() "It's a perfect storm of internet dribble and mis-information picked up by amateur media eager to fling dirt at a game company. "I think this story has taken on a life of its own," said SuperData's Joost van Dreunen. And while CNBC's story claims Wall Street is "freaking out" over the gamer outrage, other analysts that spoke to about Star Wars Battlefront II had a different perspective. "Most likely everyone's grandparents will still just buy the box with the cover they recognize and put it under a tree once this blows over"ĮA's stock price is down around 3% as of this writing. We think unit sales could come in below EA's earlier FY18 outlook for around 14 million units." Post added that the game's "bumpy launch week creates incremental risk to early unit sales (initial reviews also underwhelming). "The escalation of EA concessions over the past month are a potential negative indicator of pre-order sales trends and overall unit confidence," Bank of America Merrill Lynch analyst Justin Post wrote in an investors note, according to CNBC. Between that and the controversy in general, one analyst says Battlefront II could end up taking a financial hit. Sorry we didn't get this right," said EA DICE GM Oskar Gabrielson.īut with in-game purchases removed, that means the oh-so-sweet "recurring revenues" that all publishers are after won't be possible until EA reinstates the microtransactions. ![]() "We've heard that this is overshadowing an otherwise great game. With only hours to go before the game's official launch, Electronic Arts announced the suspension of all microtransactions from Star Wars Battlefront II, as controversy surrounding the game's loot boxes had reached a crescendo.
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